Typically, a dog food that does not contain ANY common allergens is sold at exorbitant prices! Wilder Harrier is less expensive than most popular hypoallergenic dog foods.
That being said, we do understand that our prices are higher than the average dry dog food. But we did not create an average dog food! We use a pioneering protein that is one of the most sustainable on the planet, is rich in nutrients, and offers important hypoallergenic benefits. The novelty of the market for this protein makes it significantly more expensive at the moment than conventional meats. Moreover, our products are made locally in Canada in small batches, and using natural ingredients, which also contribute to increasing costs.
Our goal is not focused on maximizing profits like most large corporations in our industry, but to maximize our positive impact on the planet and on the health of our dogs. This will be achieved by making our products accessible to as many dogs as we can, including by bringing down the price of our food as much as possible.