First off and most importantly, dogs crave the taste of Asian carp! Many people say they taste like a cross between scallop and crab.
Moreover, our Sustainable Fish formula is particularly suited for dogs with allergies and food intolerances. Fish in general are often used for hypoallergenic dog foods, but Asian carp has the added benefit of being very rarely used in pet food, therefore maximizing its hypoallergenic potential (minimal exposure).
Finally, the Asian carp is a full and balanced ingredient, with higher protein content that beef, and a similar nutritional profile to salmon.